Vintage Cold As The Rockies Coors Light T-ShirtCoors Light's marketing slogan is Rocky Mountain Cold Refreshment. Coors Light took this slogan to the next level when they collaborated with Inland Packaging to create the thermal sensitive labels. This innovative feature made it easy to know when beer was too warm to serve, and the color signaled bartenders when it was time to offer patrons a new drink. Coors Light is one of the most popular beers in the world, and everyone will know you are a fan
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