Scripted Affects, Branded SelvesIn Scripted Affects, Branded Selves, Gabriella Lukcs analyzes the development of a new primetime serial called trendy drama as the Japanese television industrys ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well heeled young sophisticates enjoying consumer oriented lifestyles while managing their unruly love lives. Integrating a political economic analysis of television production with