Accounts, Excuses, and Apologies: A Theory of Image Restoration StrategiesBecause responding to complaints is such an important part of human relations, this type of discourse has been studied in various disciplines. However, these studies tend to take a narrow focus. For example, some scholars study apologies and excuses in everyday talk. Others look at public apologies in speeches. Accounts, Excuses, and Apologies integrates and extends existing work on this concept into a general theory. The resulting theory of image