Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to SurviveExplains why the entertainment and advertising industries need to create business models based on content commerce partnerships. Author: Scott Donaton, Donaton Scott Publisher: McGraw Hill Published: 11 01 2005 Pages: 224 Binding Type: Paperback Weight: 0. 49lbs Size: 7. 94h x 6. 44w x 0. 58d ISBN: 9780071462167This title is not returnable
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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive