Hermès Pop UpGorgeous paper constructions expand on Herm s' scarf designs in this luxury pop up book Every year, the iconic luxury brand Herm s chooses a new theme to celebrate its creative direction for the upcoming year. This practice began in 1987, marking the brand's 150th anniversary, and has since become a beloved tradition a way to combine the house's proud, storied heritage with its creative vision for the future. Herm s' Year Theme for 2018 is Let's Play,