Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist OrganizationsTerrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world's major terrorist organizations, from al Qaeda and the Popular Front