It's The Real Thing Coca-Cola T-ShirtThis Coca Cola t shirt shows a peace symbol, flowers, a hand giving the peace sign, a bottle of Coke, and the popular slogan "It's The Real Thing". Coca Cola's "It's The Real Thing" campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s. Coke's then brand manager heralded it as a new direction that "responds to research which shows that young people seek the real, the original and the natural as