Brain Selling by Patrick SchulIn this fascinating audio program, Dr. Patrick Schul uncovers important information about how buyers use their brains to make decisions. You'll learn that many of the traditional selling methods have major flaws, and don't work with today's savvy buyers. Then he'll teach you exactly how to improve your oral conversations, written materials, and presentation tools by leveraging these powerful insights. Patrick Schul is CEO of Schul Group, a Dallas
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