Being Local WorldwideFortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross border merger since Royal Dutch linked up with Britain's Shell in 1907." The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and Switzerland's Brown Boveri, marked the birth of a company with truly global aspirations, one whose apparent genius for combining strong central planning with