A Word from Our SponsorDuring the golden age of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and or managed by advertising agencies: for example, J. Walter Thompson produced Kraft Music Hall for Kraft; Benton & Bowles oversaw Show Boat for Maxwell House Coffee; and Young & Rubicam managed Town