Our Aesthetic Categories: Zany, Cute, InterestingThe zany, the cute, and the interesting saturate postmodern culture. They dominate the look of its art and commodities as well as our discourse about the ambivalent feelings these objects often inspire. In this radiant study, Sianne Ngai offers a theory of the aesthetic categories that most people use to process the hypercommodified, mass mediated, performance driven world of late capitalism, treating them with the same seriousness philosophers have
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